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Human Living DataJun 28, 2023 10:11:15 PM2 min read

Real Estate Landscape

Strategic Business Insights: Unveiling Competitive Landscape

Our data-driven tools enabled an architecture and construction firm to navigate the competitive real estate market successfully. They needed to determine the ideal real estate offering for a specific project. By leveraging data, they identified key variables, analyzed the competition, and shaped their marketing and sales strategies for optimal results.

Challenge: Maximizing Real Estate Potential

Our client, a real estate developer, wanted to define the most adequate offer for a short stay real estate project in a centric location in Medellín, Colombia. They needed to understand various factors, such as the current short-term rental market, competition analysis, and defining commercial and marketing strategies. The client wanted to differentiate themselves from competitors, identify which variables influenced their success, and make data-driven decisions to maximize their project's potential.

Our Solution: Data-driven Strategies for Competitive Advantage

To address the client's challenge, we used a data-driven method, Geoinsight Places, with which we collected and analyzed relevant data. By accessing comprehensive market information, we enabled our client to gain a holistic understanding of the competitive environment. Our approach involved the following steps:

  1. Data Collection: This involved sourcing data from various reliable and up-to-date datasets. By conducting thorough data collection, we ensured that our analysis would be based on comprehensive and accurate information.
  2. Competition Mapping: To gain a holistic understanding of the competitive landscape, we conducted a detailed competition mapping exercise. This involved identifying and analyzing competing real estate projects in the same market segment and geographic area. We assessed factors such as their location, occupancy, amenities and pricing.
  3. Variable Identification: We carefully examined various variables that could influence the success of our client's real estate project. By identifying and analyzing these variables, we provided our client with insights into the key drivers of success and the areas where they could maximize their competitive advantage.
  4. Strategic Insights: We extracted meaningful patterns, trends, and correlations from the collected data to generate actionable insights. 

Results: Real Estate Market Fit: Understanding Needs, Building Value

Our tools and approach yielded remarkable results for our client. By harnessing the power of data, they gained a deep and accurate understanding of the competitive landscape. Here are the key outcomes they found most relevant:

  1. Informed Decision-Making: Our client was able to identify essential variables to consider during project development. This knowledge empowered them to make data-driven decisions and align their offering with market demands effectively.
  2. Realistic Price Ranges: With access to detailed information on pricing trends and property performance, our client gained a realistic understanding of the price ranges they should target. This knowledge allowed them to position their offering competitively and attract potential customers.
  3. Strategic Sales Enablement: Our findings not only guided the client's overall business strategy but also provided valuable insights for their sales force. Armed with specific arguments backed by data, their sales team was well-equipped to effectively communicate the unique selling points of their offering to potential buyers.
  4. Informed approach towards investors: By having concrete, clear insights into the growing market of short term rentals in Medellín, our client built a solid story telling for their potential investors.