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Key takeaway
Our AI powered segmentation tool helped our customer discover 20 user segments and generate over 2.5 million dollars in sales through targeted campaigns.
As a fintech company, it's crucial to know your customers inside and out. That's why one of our customers turned to Community Decode to better understand their target audience.
How Community Decode helped a Fintech business better target their customers:
The challenge
Where to start?
4 years worth of data from over 17 million transactions, more than 1.5 million users and over 35 thousand points of sale across the country can make processing information increasingly challenging, let alone uncovering behavioral patterns.
Our approach
Onboard, enrich, fine-tune, launch, decode!
Our expert team successfully onboarded and gained a deep understanding of the available data structure within our customer's systems. We meticulously tested and prepared the core model, seamlessly connected our tools and external data sources, and automated the data enrichment process. After conducting thorough testing, we fine-tuned and calibrated the model. Finally, we launched the Community Decode, a periodical transaction ingestion system that intelligently classifies customers into one of the 20 different segments our tool identified. This empowers the business to effectively target customers with tailored products and impactful marketing campaigns.
The results
USD 2.5 million sales increase -and counting-
By using this targeted approach, the business achieved sales exceeding USD 2.5 million in the past 9 months. With the aid of actionable insights, they consistently enhanced their marketing endeavors. Community Decode played a crucial role in granting the company a profound comprehension of their customer base, enabling them to effectively engage and drive tangible outcomes.
Our team has learned how to use data to create targeted, context-aware marketing strategies that provide long-term business value. We're really excited to collaborate with Human in our Community Decode and leverage it to gain an even better understanding of our customer base.
-Business Growth Leader.
What is customer segmentation and why it matters?
Consumer segmentation is the practice of dividing a customer base into groups that share similar characteristics. It allows businesses to deliver targeted marketing messages that resonate with specific groups of people. By understanding what drives different segments of their customer base, business owners can create messaging and content that speaks directly to the needs and desires of their target audience. Ultimately, effective consumer segmentation makes it possible for businesses to build stronger, more meaningful relationships with their customers.
However, as the digital landscape expands, so does the influx of data. And as the amount of data generated within companies continues to grow exponentially, it becomes increasingly difficult to identify valuable insights and determine the most effective strategies for segmentation purposes.
Introducing Community Decode, an AI powered customer segmentation platform.
Community Decode is a revolutionary platform that leverages the power of AI to create highly accurate and actionable consumer segments. With its advanced multi-variable analysis capabilities, Community Decode is able to break down massive data sets into meaningful patterns and insights, providing marketers and businesses with a more comprehensive understanding of their customers. AI-generated segments have made it possible to take customer segmentation to a whole new level. These segments can be created based on a vast array of variables, including geographic location, age, gender, buying habits, and more. But what truly sets Community Decode apart is its intuitive visualization, which translates complex data into simple, easy-to-understand graphics. In short, Community Decode is the cutting-edge tool that empowers businesses to make smarter, data-driven decisions.